What is an influencer strategy?

In discussions about influencer marketing, the terms often get mixed up. One of them is strategy. For example, a long-term … Continued


Three reasons to do influencer marketing

Influencer marketing is worth doing when its basis in business is in place. If you decide to give it a … Continued


Esko and Annika steer the Strategic Solutions service

As pioneers in influencer marketing, we at Troot believe in the power of well planned and long-term influence. That’s why … Continued


Greetings from the Wild West of influencer marketing

Influencer marketing is one of the biggest trends in marketing communications. An advertiser is required to have more and more … Continued


How to navigate the jungle of influencer marketing?

The use of influencer marketing as part of the overall marketing mix has increased explosively. The rapid growth of recent … Continued


Renewed Troot is a full service influencer agency!

Troot has been renewed! As a creative, multichannel influencer agency, we seamlessly combine our expertise in influential marketing, content concepts … Continued


Are you a sales-minded digital native? We need you!

Do you have a strong sales experience in the field of digital media? Do you love the world of online … Continued


Audience Engagement: the Key with Digital Video

FOOM PRO, our annual event focusing on the future on the future of video gathered hundreds of marketing pro’s and … Continued