21.11.2019
How to create an effective influencer marketing campaign on Instagram?
For a successful Instagram campaign, you need the right Instagram influencers, an engaging concept, and the skill to create personalized … Continued
Blog
14.11.2019
YouTube influencer marketing is the most effective way to influence the purchase behavior of young adults
Audiovisual content has, throughout history, been the most effective means of capturing consumer attention. Trootsday reflects on one of the … Continued
7.11.2019
New creators of Troot: Part 2
The latest team members of Troot bring along special expertise, especially on Instagram, podcasts and blogs. They can also tell … Continued
31.10.2019
Influencer marketing 2020
What does next year look like in influencer marketing? Influencer strategy a part of the marketing toolkit Influencer marketing has … Continued
17.10.2019
How to measure ROI of influencer marketing in e-commerce?
Measuring and demonstrating the true influence have been the biggest areas of criticism of influencer marketing. One of the pioneers … Continued
14.10.2019
Troot invests in development, Nina Leskinen the new Country Manager of Troot Finland
We are reorganizing to invest more in strategic services and development work. The company, founded in 2014 under the name … Continued
10.10.2019
The rainbow family KAKSI ÄITIÄ ja KAKSOSET joins Troot
The good news continue, we got another great addition to our group of influencers! The rainbow family of two moms … Continued
9.10.2019
Troots’s cluster of influencers grows as NikojaSanttu join the gang
We got a tremendous addition to our team of influencers! The YouTube channel of these jolly mates focuses on vlogs, … Continued
3.10.2019
How to take influencer marketing to the next level
According to Gartner’s latest digital marketing and advertising Hype Cycle, influencer marketing is now at the stage where it must … Continued
19.9.2019
Why does an advertiser need an influencer strategy?
Read first: What is an influencer strategy? The popularity of influencer marketing has led to the overflow of advertising on … Continued
18.9.2019
The new influencer study is out! Commercial collaborations in social media divide opinions more than before
YouTube is the most influential media among 15-35-year old Finns and Swedes, confirms our recent study conducted together with OMD … Continued
5.9.2019
What is an influencer strategy?
In discussions about influencer marketing, the terms often get mixed up. One of them is strategy. For example, a long-term … Continued
22.8.2019
Three reasons to do influencer marketing
Influencer marketing is worth doing when its basis in business is in place. If you decide to give it a … Continued
15.8.2019
Esko and Annika steer the Strategic Solutions service
As pioneers in influencer marketing, we at Troot believe in the power of well planned and long-term influence. That’s why … Continued
8.8.2019
Greetings from the Wild West of influencer marketing
Influencer marketing is one of the biggest trends in marketing communications. An advertiser is required to have more and more … Continued
15.5.2019
How to navigate the jungle of influencer marketing?
The use of influencer marketing as part of the overall marketing mix has increased explosively. The rapid growth of recent … Continued
7.5.2019
Renewed Troot is a full service influencer agency!
Troot has been renewed! As a creative, multichannel influencer agency, we seamlessly combine our expertise in influential marketing, content concepts … Continued
20.8.2018
Are you a sales-minded digital native? We need you!
Do you have a strong sales experience in the field of digital media? Do you love the world of online … Continued
28.5.2018
Audience Engagement: the Key with Digital Video
FOOM PRO, our annual event focusing on the future on the future of video gathered hundreds of marketing pro’s and … Continued