How to create an effective influencer marketing campaign on Instagram?

For a successful Instagram campaign, you need the right Instagram influencers, an engaging concept, and the skill to create personalized … Continued


YouTube influencer marketing is the most effective way to influence the purchase behavior of young adults

Audiovisual content has, throughout history, been the most effective means of capturing consumer attention. Trootsday reflects on one of the … Continued


New creators of Troot: Part 2

The latest team members of Troot bring along special expertise, especially on Instagram, podcasts and blogs. They can also tell … Continued


Influencer marketing 2020

What does next year look like in influencer marketing? Influencer strategy a part of the marketing toolkit Influencer marketing has … Continued


How to measure ROI of influencer marketing in e-commerce?

Measuring and demonstrating the true influence have been the biggest areas of criticism of influencer marketing. One of the pioneers … Continued


Troot invests in development, Nina Leskinen the new Country Manager of Troot Finland

We are reorganizing to invest more in strategic services and development work. The company, founded in 2014 under the name … Continued


The rainbow family KAKSI ÄITIÄ ja KAKSOSET joins Troot

The good news continue, we got another great addition to our group of influencers! The rainbow family of two moms … Continued


Troots’s cluster of influencers grows as NikojaSanttu join the gang

We got a tremendous addition to our team of influencers! The YouTube channel of these jolly mates focuses on vlogs, … Continued


How to take influencer marketing to the next level

According to Gartner’s latest digital marketing and advertising Hype Cycle, influencer marketing is now at the stage where it must … Continued


Why does an advertiser need an influencer strategy?

Read first: What is an influencer strategy? The popularity of influencer marketing has led to the overflow of advertising on … Continued


The new influencer study is out! Commercial collaborations in social media divide opinions more than before

YouTube is the most influential media among 15-35-year old Finns and Swedes, confirms our recent study conducted together with OMD … Continued


What is an influencer strategy?

In discussions about influencer marketing, the terms often get mixed up. One of them is strategy. For example, a long-term … Continued


Three reasons to do influencer marketing

Influencer marketing is worth doing when its basis in business is in place. If you decide to give it a … Continued


Esko and Annika steer the Strategic Solutions service

As pioneers in influencer marketing, we at Troot believe in the power of well planned and long-term influence. That’s why … Continued


Greetings from the Wild West of influencer marketing

Influencer marketing is one of the biggest trends in marketing communications. An advertiser is required to have more and more … Continued


How to navigate the jungle of influencer marketing?

The use of influencer marketing as part of the overall marketing mix has increased explosively. The rapid growth of recent … Continued


Renewed Troot is a full service influencer agency!

Troot has been renewed! As a creative, multichannel influencer agency, we seamlessly combine our expertise in influential marketing, content concepts … Continued


Are you a sales-minded digital native? We need you!

Do you have a strong sales experience in the field of digital media? Do you love the world of online … Continued


Audience Engagement: the Key with Digital Video

FOOM PRO, our annual event focusing on the future on the future of video gathered hundreds of marketing pro’s and … Continued